Keep These Features in Mind When Creating Your Packaging and Watch Your Business Soar

Whether you’re a packaging pro or creating a custom solution for the first time, the process can be overwhelming. There are so many competing priorities that it can be difficult to know what’s best for your business. If you’re thinking about making new custom e-commerce packaging from scratch, we’ve got you covered. Keep these features in mind during the process and you’ll create packaging that delights customers without going over budget.

Durability and Protection

The biggest goal of your packaging, of course, is to protect the product. Oftentimes, e-commerce shipments will face long journeys with multiple handling points, meaning it’s easy to get damaged along the way. That’s the last thing you want, especially when 80% of customers don’t go back after one bad experience.

Custom e-commerce packaging can be made to withstand rough conditions, ensuring your customers have a positive interaction with your brand. This kind of packaging is made from durable materials with specially designed cushioning elements. The best part is, a custom solution is usually more cost-effective than a stock option in the long run.

Branding and Visual Appeal

Unique, high-quality packaging designs are crucial to standing out and getting repeat business. In fact, 61% of shoppers are more excited by parcels that arrive in branded packaging. Further, 52% of consumers will purchase again if retailers ship orders in “luxury packaging.” Investing in high-quality packaging at the beginning of your project could help you see increased profits in the long run.

Luxury packaging doesn’t have to break the bank. Learn how to create cost-effective solutions here.

Sustainability and Eco-Friendliness

Today’s consumers believe that brands have as much responsibility as governments to make lasting environmental change. There are many different ways you can level up your sustainability game, but packaging is by far the easiest. Partnering with a manufacturer that has eco-friendliness in mind can help you reach your goals without having to invest much time. 

For example, at Jamestown Container we source all our materials from the Greenpac Mill, which has one of the lowest amounts of paper mill landfill waste in the country. We also participate in the Box to Nature Program, which encourages consumers to recycle. Lastly, we can help you minimize the amount of packaging materials you use, which cuts down on costs and environmental impact.

Cost-Effectiveness and Scalability

While custom packaging is an investment in your brand and customer experience, it should also be cost-effective. The ultimate goal is to find a balance between attractiveness, durability, and functionality. 

Creating a simplified design that requires fewer materials and less customization can help you save while still maintaining a strong brand presence. Furthermore, choosing packaging that optimizes shipping dimensions can reduce overall costs for both you and your customers.

Work with Jamestown Container for Your Packaging Needs

If you’re ready to get started on your custom e-commerce packaging solutions, reach out to the experts at Jamestown Container. For over 65 years, we’ve been helping businesses like yours reach their goals through cost-effective packaging solutions. We’re ready to help you, too.

We offer everything your business needs — including corrugated packaging, foam packaging, vendor-managed inventory, and more. All of these packaging solutions are backed by our extensive experience and industry certifications, holding us to the highest standards in packaging manufacturing. We maintain ISO and FSSC accreditations to ensure we’re providing the best packaging possible.

Additionally, we adhere to rigid sustainability practices to minimize the environmental impact of our packaging solutions. We use recycled linerboard from the Greenpac Mill, which has one of the lowest amounts of paper mill landfill waste in the country. We’re also part of the Box to Nature Program, a transformative initiative led by The Paper and Packaging Board. This initiative aims to help consumers understand the recycling process and encourage them to actively participate in the operation.

Let’s Get Started

Want to learn more about what we can do for you? Reach out to us today.