Increase Sales with These Custom Beverage Packaging Considerations

The beverage industry has always been highly competitive, and it’s only going to get more competitive in the coming years. That means businesses must do everything they can to increase the likelihood of conversion. One of the easiest ways to improve this chance is to strategically create beverage packaging that caters to the needs of today’s consumers. But how? Using the strategies below can help.

Shelf Impact and Differentiation

You only have about eight seconds to grab consumer attention before they move on to another item. That means your packaging must have shelf impact to differentiate it from your competitors.

Sensory appeal plays an important role at this stage. This might include the texture of the packaging, the sound it makes when opened, and more. Additionally, eye-catching designs are a cost-effective way to garner attention. You can also use consumer psychology principles to further differentiate your product from your competitors. There are a myriad of directions you could take at this stage, and an experienced packaging professional can help you decide what’s right for your brand.

Convenience and Functionality

Today’s consumers are looking for enhanced convenience in almost every aspect of their lives — and that extends to packaging. Creating packaging that’s easier to open, use, and store leads to higher customer satisfaction. And, this can translate to more revenue for your business. In fact, approximately 60% of consumers are willing to pay more for functional packaging that is easy to store, easy to open, and is resealable.

Sustainability and Eco-Friendliness

Sustainability is more important to consumers than ever before. In fact, 82% of consumers across age demographics showed a willingness to pay more for sustainable packaging, up eight points since 2021. Switching to sustainable packaging can help you convert these consumers to loyal customers.

Many businesses worry that switching to sustainable packaging solutions will be too costly and might not switch for that reason. However, this isn’t the case. Many customers are willing to pay up to 9.7% more for sustainable products. This means you can offset any additional costs that you might incur by making the switch.

Storytelling and Emotional Connection

Adding elements of emotional storytelling to your branding can help you increase sales. When it comes to your beverage packaging, understanding what motivates and inspires your target audience can encourage them to buy your product. While there are hundreds of possible emotional drivers, researchers have identified some of the most common desires:

  • Stand out from the crowd or be successful
  • Build a better future
  • Feel a sense of well-being, belonging, safety, peace of mind, or freedom
  • Experience instant gratification
  • Protect the environment

Once you decide which emotional cue is right for your brand and customer, you can add it into your packaging. Create a story that will communicate your idea by inspiration or association. This might include brand founder stories, employee stories, customer stories, or inspirational stories.

Trust Jamestown Container for Your Beverage Packaging

If you’re looking for beverage packaging solutions that wow, turn to the Jamestown Container team. Since 1956, we’ve been creating sustainable packaging solutions that catch attention and help boost sales. From custom corrugated packaging and retail solutions to eVMI, contract packaging, and more, we can help streamline your operations.

When you work with us, you get access to an experienced packaging provider that puts your success above all else. We maintain a range of certifications to hold us to the highest standards in manufacturing excellence. Namely, we hold an FSSC 22000 certification — a widely recognized accreditation for food safety management systems. We’re also part of the Box to Nature program, led by the Paper and Packaging Board. This program aims to change consumer behavior and encourage more recycling in residential areas.

Additionally, our team is dedicated to sustainability. Almost all of our corrugated boxes are made with materials sourced from programs such as the Sustainable Forestry Initiative (SFI), Forest Stewardship Council (FSC), and American Tree Farm System (ATFS). Additionally, all of our locations are provided with the ultimate in lightweight, 100% recycled linerboard from the Greenpac Mill located in Niagara Falls, NY. The mill’s state-of-the-art facility has one of the lowest amounts of paper landfill waste in the country and is the largest of its kind in North America.

Ready to Learn More?

Want more information on how we can help you? Reach out to our team for a no-strings-attached consultation.