The global subscription box market size is expected to reach $105.4 billion by 2032, making it a lucrative business opportunity. However, there is fierce competition in this space, which means your product must stand out. And it all starts with your packaging. After all, 63% of customers have repurchased a product because of its packaging design. If you’re wondering how to create the perfect subscription packaging for your brand, we’ve got you covered. Follow the steps below and you’ll be on your way to delighting your customers.
Understand Your Audience
Before you start designing, it’s important to understand your target audience. Consider age demographics, gender preferences, product type and theme, and your brand personality. Understanding these specific preferences can help you create a more personalized and engaging unboxing experience. Additionally, when packaging reflects the audience’s identity and expectations, it becomes shareable on social media, which further amplifies brand visibility and attracts new subscribers through word-of-mouth.
Incorporate Sustainability
More consumers are looking for brands to improve their sustainability practices. And they’re willing to pay more for products that meet sustainability goals. In fact, 33% of subscription box customers said they’d pay more for eco-friendly products.
Consider working with recyclable and biodegradable materials to achieve this goal. You can also use minimalist designs that reduce waste or incorporate more reusable packaging elements. Working with an experienced sustainable packaging manufacturer can streamline this process.
Personalize Your Packaging
90% of leading marketers say personalization significantly contributes to business profitability. Additionally, 69% of customers appreciate personalization as long as it’s based on data they’ve explicitly shared with a business. Adding a touch of personalization where possible can help you create stronger relationships with your customers. This may include using the customer’s name on packaging or inserts, customizing box designs based on subscription tier, and including personalized product selections.
Design an Engaging Unboxing Experience
The most important aspect of creating the perfect subscription packaging is to design an engaging unboxing experience. This starts with choosing quality packaging materials that enhance your boxes’ perceived value. Options like corrugated are a great cost-effective option.
You should also work with a company that can add unique branding elements to your box. Incorporating your logo, brand colors, and design can create a high-end look. But, your packaging manufacturer must be able to offer high-quality finishes and printing to achieve this aesthetic.
Lastly, the opening experience should be optimized as much as possible. Your packaging provider can help you design packaging that’s easy to open without frustration. Consider user-friendly designs that build anticipation without compromising functionality.
Trust Jamestown Container for Your Subscription Packaging
If you need help with your subscription packaging, trust the experts at Jamestown Container. Since 1956, we’ve been helping companies get the right packaging solutions for their needs. We are now a multi-facility, concept-to-finished-goods custom corrugated packaging manufacturer and foam supplier with an excellent reputation for customer service and quick turnaround times.
Additionally, we maintain industry certifications, including an ISO accreditation, to hold us to the highest standards. From simple brown shipping boxes to colorful retail packaging and displays, our expert team is able to help your business find the solution to any packaging challenge from start to finish.
We achieve high-quality results while prioritizing sustainability. All of our locations source lightweight, recycled linerboard from Greenpac Mill, located in Niagara Falls, NY. This state-of-the-art facility is one of the largest and most advanced recycled linerboard producers in North America, with an impressive commitment to minimizing landfill waste. The linerboard is made from 100% recycled fibers and is produced using energy-efficient processes, making it one of the most eco-responsible and durable recycled linerboard products available.
Let’s Connect
Want to learn more about what we can do for your business? Reach out to our team for an initial consultation.