Custom printed boxes are an inexpensive and effective way to enhance your company brand, attract attention, and help consumers easily recognize your products.
Think about the last item you purchased online. Did you notice the box it was delivered in? Chances are it was a custom printed box that included the retailer or manufacturer’s logo which let you know your item was inside before you even opened it. Custom printed boxes are much more than just words on a carton, and the little benefits they provide can add up to one big boost for your business.
Custom printed boxes immediately put your brand in front of your customer and put your company at the top of their mind. Rather than packing your products in a plain shipping carton, have your packaging stand out and have a professional appearance by adding your logo, company name, brand tagline, website, or any other information you feel is important. Some companies even take it a step further and make their packaging pop with unique and colorful packaging designs that reinforce their brands. Whether it’s displayed in color or black and white, adding print to your boxes can drive more customers back to your brand and inspire them to purchase from you again.
With the vast majority of people in the United states shopping online regularly — 96% to be exact, driving consumers to your website is crucial if you want to increase your sales. By using custom printed boxes that are easily recognized, you are strengthening your brand’s presence by widening the radius of people you’re reaching. From the delivery man, to your customer, to the person walking by the mail room in an apartment complex— your brand will be noticed by a large number of potential consumers you might not have attracted if you were using plain shipping cartons.
When you want to delight your customers, it’s the little things that go a long way. Seeing your company name on the packaging lets the consumer know their purchase has arrived, and can create a feeling of excitement before they even take the product out of the box. That excitement coupled with your company name or logo being the first thing they see helps develop a strong relationship with your customers.
Don’t Be Anonymous! Custom Printed Boxes are the Marketing Tools You Didn’t Know You Needed
While your product is the most important thing, the box it comes in can (and should) serve a number of purposes. Boxes protect and make goods easy to ship, but can also be easy, hands-free marketing for your business. Although marketing through packaging is becoming more popular, it is still something that a lot of companies are not taking advantage of. Why not be steps ahead of your competition and add some visual appeal to your packaging? The way consumers perceive your brand makes a big impact on whether or not they’ll purchase from you again or recommend your product to a friend. What are you doing to help build that relationship? Picture a plain brown shipping box. How can it help you extend your brand exposure to reach more potential customers? Here’s a hint: it can’t.
The buying process shouldn’t end once your product arrives. Delighting your customers through a personal experience can result in them advocating for your business in the future. Yes, a custom printed box is going to cost a little more than a plain box — but it’s not going to break the bank! With a growing number of print methods available in the packaging world, there is an option to fit every budget. Boosting your visual branding with custom printed boxes will increase awareness of your company and is likely to result in additional sales, making them cost-effective in the end.
Having your logo, your company name, or both on your packaging makes it so that wherever your box travels — whether it’s sitting on a front porch, in an office lobby, or being carried down a city street — your brand is getting exposure. It doesn’t matter if your packaging is printed with multiple colors or just one, the goal of a custom printed box is to increase brand awareness and create excitement for your product before your customer even opens the box.
How do you know what kind of custom packaging is right for you? When you’re thinking about your design, research what might resonate best with your customer base and create a package that is an extension of your brand. When choosing material and print colors keep in mind the image you are trying to represent. For example, if you are packaging an all-natural product, using a kraft-colored carton with earth-tone print may be more appealing to your customers than a high-gloss carton with bright colors and heavy graphics. Working with a professional packaging designer can ensure you’ll get the best results possible with custom printed boxes that stand out.
Start packing your products in custom printed boxes and you may be surprised with the benefit they bring to your sales. A box can be worth so much more to your business than a container to transport your products. If you want to take your packaging to the next level, a custom package that proudly displays your logo will grab your customer’s attention and put your brand in the front of their mind as soon as your product arrives.
