Get the Best Custom Packaging Design with These Tips

When it comes to custom packaging design, the process can seem daunting — especially if you haven’t done it before. That’s why we’ve put together this list of tips to help you set your project up for success. Following these steps at the beginning of your project can help you get protective packaging that aligns with your brand and consumer expectations. Let’s dive in.

Custom Packaging Design Strategies That Help You Stand Out

Understand Your Brand and Audience

Before diving into the design, it’s important to get a deep understanding of your brand and audience. Ask yourself these questions to set your final design up for success:

  • What are the brand’s values? Your packaging should reflect the core values and messaging of your brand. Whether it’s sustainability, luxury, or innovation, ensure that every aspect of your design aligns with these principles.
  • What are the brand’s target audience characteristics and preferences? Your packaging should call to your target audience. That means you need to know them inside and out. What are their preferences? What attracts them? Tailor your packaging design to resonate with these tastes and preferences.

Taking the time to answer these questions at the beginning of the project ensures your final product matches consumer expectations.

Research Industry and Market Trends

Standing out in the marketplace requires an understanding of the current industry and market trends. What’s working for your competitors and industry leaders? Look at their design trends, materials, and consumer preferences to glean insights for your own packaging strategy.

Opt for Sustainable Materials

Part of custom packaging design is choosing what materials you want to use. More consumers are looking for brands that use sustainable materials. In fact, many consumers said they would be willing to spend an extra 10% or more for sustainable products. Opting for sustainable materials can help you lower your carbon footprint and appeal to this consumer need.

Create Eye-Catching Graphic and Structural Design

The average consumer spends just 13 seconds browsing products in-store. And online it’s even shorter — just 10 seconds. That means the design of your packaging must be top-notch in order to push consumers towards a sale.

The graphic design of your packaging should be more than just eye-catching. It should tell a story and evoke emotions that align with your brand identity. Additionally, packaging should prioritize functionality — both protecting the product and enhancing user experience.

Collaborate with An Experienced Packaging Team

So, how do you create the best graphics for your brand? It can help to work with an experienced packaging designer — like Jamestown Container. Founded in 1956, we have decades of experience helping businesses create the ideal packaging for their needs. From regular slotted containers to POP displays and more, we can do it all.

Our team will get to know your needs, designing the right packaging for you. We take the guesswork out of it so you can focus on other important tasks. What’s more, we can help you with everything that comes after the initial design as well. We’ll manufacture the packaging, and control the inventory using our eVMI system. Just scan the barcode and your packaging will be automatically replenished when you need it. We can even help you with contract packaging solutions, if you need them.

We also operate with sustainability in mind, meaning that you can pass those benefits on to your consumers. All of our locations are provided with the ultimate in lightweight, recycled linerboard from the Greenpac Mill. This state-of-the-art facility has one of the lowest amounts of paper landfill waste in the country. Using products from the Greenpac Mill allow us to achieve maximum performance and strength without sacrificing sustainability. Additionally, all of the machinery at our facilities run on electric power.

Get Started with Jamestown Container

When you need custom packaging design, turn to the experts at Jamestown Container. Contact our team for an initial consultation.