Sustainable Packaging Can Make an Impact on the Planet and eCommerce Businesses
As an eCommerce business, one of the most important factors in your business’s growth and success is your ability to establish a strong relationship with your customers. However, the values that customers have today are changing from what they’ve been in the past. More customers are paying attention to the values that businesses hold — like environmentally friendly packaging and products — rather than what’s the best product on the market.
If you’re not thinking about how your impact can continue when a customer’s package arrives, you’re missing out on key moments your business could continue making a strong impression and reinforce advocacy for your brand.
The steps that you take to make your website accessible and your purchasing process simple and seamless have all been developed to fit your audience’s needs — but what about your packaging? Environmentally friendly packaging can make a visible difference to your customers without sacrificing the quality and protection that your products need.
How does packaging make a difference? The way that your products are boxed and shipped to customers can make a difference in the way that they perceive your brand once their order arrives. If you want to leave a lasting impact on them and raise the chances that they purchase from you again, environmentally friendly packaging can help you stand out.
Environmentally friendly packaging is becoming more and more important to consumers — to the point that it’s something they’re looking for when they’re shopping. More than 80 percent of people think that companies should do more to protect the environment, so what is your business doing?
Corrugated cartons are an easy way to create more sustainable packaging. Corrugated is one of the top recycled materials in the world, and your business can even look for packaging that is already made of recycled corrugated. With current trends putting more pressure than ever on businesses to pay attention to the environment, it’s important that businesses are actually looking for ways to take action so that they’re meeting the needs of their consumers.
However, switching up the way you manage your supply chain is easier said than done. It’s obviously not an easy transition to switch over your packaging materials across your organization, but the benefits that environmentally friendly packaging provides to your business could be enough to convince your team that this is the right move.
What Are the Benefits of Environmentally Friendly Packaging?
Being “sustainable” doesn’t just mean “recyclable” or “made of recycled material,” either. In fact, environmentally friendly packaging has a positive impact on the world around it in several different ways.
Aside from making a positive impact on the planet, the big takeaway for businesses is the ability to save money. Environmentally friendly packaging can save your business a lot of money, and not just because you’re using material that costs less.
One easy way to take a step into sustainability is by eliminating the use of plastic. Whether you’re using all plastic packaging, or you’re using it as void fill inside of your packages, corrugated can be used in place as equally effective void fill and as your main packaging material. Your customers will take notice, and your business will save money in the long run by cutting out expensive plastics.
Another way that you can save money is by taking advantage of custom fit packaging. Custom fit packaging is made for your product, not the other way around. Since you’ll likely be using less material, you’ll be spending less money overall, but you’ll also be able to cut down on your shipping bill. For your customers, they’ll like seeing that their packages no longer come stuffed with excessive void fill.
Plus, with custom packaging, you’ll also be able to pay less for shipping costs because you won’t be sending out as much weight. Since these packages are a tight fit for your product, there isn’t room for your product to move about during shipment. This can also help reduce the number of damaged products that customers receive. This not only leads to happy and satisfied customers, but it also means you won’t have to worry about replacing and paying for returned damaged goods.
At the end of the day, businesses need to realize that environmentally friendly packaging is more important than ever before and that it truly matters to consumers. Taking advantage of this packaging can set you apart from your competition and create advocates for your brand. Matching the values of your audience with your own can make a significant impact on your success and your future growth — even it just means changing how you think about your packaging.
If you’re interested in learning more about how you can take advantage of environmentally friendly packaging, the packaging experts at Jamestown Container can help. Reach out to us today to learn more about the solutions we can create for you.